E-squire

pt posted a short clip of Esquire magazine's new and much-bepimped e-ink e-cover (via Gizmodo). It's . . . not that impressive, but it could be in a year or so. This feels like something a not-very-with-it 45-year-old marketing guy thought up: "Let's put an intertube-like screen on our cover! It'll be synergistically paradigm subverting." Okey dokey, bub. Call me when it's IN COLOR and full screen and HD.